Digitization is accelerating and expanding across borders and continents. For consumers who have spent countless hours on the Internet, there is no denying that today they are gathering all the information they are more alert and doing than ever before.
Faced with increasing customer awareness, marketers need to change their strategies, change the way they position themselves, and present their products. They must bring every aspect of their cargo to the top of the cage. They need to know what sales are. A simple change today will have a huge impact on your sales a few months later.
Slow inventory sales are a pain in the ass for every auto dealer everyone has encountered at least once. Moving cargo is very important. How do you do that? You bring products to customers, there is no other way. For each vehicle of your dealers, there are thousands of buyers, it is up to you to go out and find them. If you don’t, then highly targeted ads are possible somehow.
Take an omni-channel marketing strategy and distribute internal listings to more hijacked websites such as Facebook. In addition, specifically target buyers who live close to your dealer. These personal ads provide the most relevant traffic to your VDPs. These days there are a variety of solutions that can create dynamic ads based on the consumer’s specific Google search.
Ads are not pre-designed and are based on the information that consumers are looking for, so they are more relevant and increase click-through rates.
When people come to the vehicle display pages, make sure they are not empty. In other words, VDPs need to be adequately involved as they reduce consumer attention. If they do not find what they are looking for then they will not visit your website.
Some important things to consider:
- Do not use stock photos
- Make sure your inventory is priced. When listing inventory prices, inquiries increase by 381%. Modern inventory pricing tools can be useful to ensure appropriate inventory pricing.
- Use standard and high resolution photos.
- The videos are angry: scary when buyers see their next car in motion.
The ability to conduct virtual tours in and around the vehicle increased by 49%.
The tracks you get from VDPs should be converted to phone calls and emails. Then comes the most important part of visiting the dealer. Now more people are involved in this process than technology.
Your sales are as good as your hired employees. Your staff should be productive, technical, detail focused and reliable. You get the right people instead of spending time with them. Put yourself in the position of a buyer and try to make that experience as unique and special as possible.